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Organization Profile


No matter what cause you care about (hunger, women, the environment, education, or whatever), nonprofits do not have enough money to accomplish their important missions. At the same time, Americans spend $450 billion a year buying birthday, wedding, and holiday presents. It is no surprise that many people, looking for meaning, rather than more “stuff” are starting to show their love by making a meaningful donation in a friend’s name in lieu of buying more fuzzy slippers. Our nonprofit,, helps make that happen. We do this by making the experience of a donation, given in a friend’s name, feel like a rewarding gift. That includes tangible charitable opportunities (fund an hour of cancer research, preserve an acre of the rain forest, etc.), wish lists and registries, and personalized printed greeting cards.

New York, NY, 10001

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